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 Progreso Hispano

Ivana Carlosena

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Ivana Carlosena is a native of Uruguay and came to Toronto in 1990 when she was 10 years old. Like many immigrants, Ivana's family came to Canada in search of a richer life and better opportunities. After graduating from George Brown College of Applied Arts and Technology with a major in Design and Digital Media, Ivana finally achieved her goal by securing a career as a creative director and graphic designer
in the marketing sector. She is affiliated with the Hispanic Chamber of Commerce, The Hispanic Business Association, Marketing Association of Canada and Progreso Hispano.

Today, Ivana is the VP of Creative Services and a partner at PinPoint Communications. The Toronto-based agency is recognized nationally for its highly effective marketing campaigns in print and web. Since 2003, Ivana and PinPoint were the go-to marketing agency for many fortune 500 companies. Prior to joining PinPoint, Ivana was a graphic designer at Engage Advertising as well as a free-lance marketing strategist and designer. Her art direction and strategic design expertise has earned her top of mind recognition with some of Canada’s top brands.Ivana’s love for the arts extends well beyond design, having been recognized as a notable painter since the age of 7. Her paintings have been exhibited at various galleries and student shows. Throughout her school years, Ivana was often placed in the top spots of many country-wide student competitions.

Ivana also has a passion for being active in the Spanish speaking community of Canada. This deep love for the community, combined with her expertise in mass communications, have given her the drive to launch an Spanish and English lifestyle, business and community magazine in the near future, Having spent the last two years researching the Hispanic Community in Canada, Ivana used social media, Google tools, case studies and census information to build a platform that caters to the needs of this fast growing community. This magazine will aim to fulfill these needs with useful and relevant content that will help drive the community towards social, cultural, and commercial excellence.

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